Yesterday I discovered something new about AI adoption in architecture...

ADDDitive: Transforming Practice: Tools, Strategies, and Insights for the Digital Architect.

Welcome to the 6th edition of ADDDitive!

Hi there 👋,

Thanks for being part of this newsletter, this week I explore a recent event that explored AI adoption, talk about the upcoming Workflow Webinar which showcases Giraffe and Fenestra, plus a link to our LinkedIn 101 webinar from last week.

Plus we have launched a 2 week Go To Market strategy to help ConTech companies reach their ideal Customer Profile. Check it out below!

It’s been a busy time but all of these events and resources are here to help you adopt new technology and manage the transition easily. I am here to help and if you need to talk then book a time with me here: https://meetings-eu1.hubspot.com/allister

Yesterday I discovered something new about AI adoption in architecture…

It’s not just about the software you choose , it’s about the technology that underpins it.

Delighted to be invited to the Creative AEC Innovators Circle event at Battersea Power Station, the conversations on AI, sustainability, and collaboration made one thing clear: 

Many practices are starting to experiment with AI tools, but few have the foundational technology strategy needed to support adoption at scale.

Here are some of the key insights:

How is AI transforming the future of the AEC industry?
Andrew Victory and Sam Gregson from Mott MacDonald shared how AI has made creating software much faster and more accessible than even five years ago , but also highlighted the need to prepare underlying systems to fully benefit from it.

How is sustainability redefining design practice?
James Blood, Marcus Madden-Smith, and Philippa Birch-Wood stressed that regulations will continue to tighten, and firms need to adopt strategies early , while also meeting clients where they are to bring them along on the journey.

What does an effective collaboration strategy look like in AEC?
Nadeem Mir and Simon Johns discussed the challenges large, geographically distributed practices face , and Nadeem remarked that he’d never seen an industry so poorly served by a single dominant software vendor.

The One Business Advantage
James Delaney outlined Creative’s vision and shared that by 2028, 85% of enterprises will have adopted a cloud-first principle , underlining the urgency of rethinking technology strategy now.

Whether it’s infrastructure, workflows, or governance , over the next five years your blueprint for technology will matter as much as the tools themselves.

That’s why I’m focusing on helping practices craft Technology Blueprints: clear, actionable strategies that align software, hardware, infrastructure, workflows, and skills with business goals. I have a 6 week programme which I will be launching soon.

And of course, the London skyline from Lift 109 was a perfect reminder to always look at the bigger picture.

If you’re thinking about your own roadmap for AI and innovation, I’d love to hear what’s working , and what’s holding you back. Let’s connect.

#AEC #Architecture #Innovation #TechnologyBlueprint #AIinAEC #AECInnovatorsCircle

Workflow Webinar: From Concept to Vision: Generative Design Meets Generative AI Rendering

Free Live Webinar on 10th July 8.30AM BST / 11.30 UAE / 17.30PM Melbourne

We’ll demonstrate how Giraffe and Fenestra work together to take your design concepts from idea to stunning visuals—fast.

This session is perfect for architects, designers, urban planners, and anyone curious about combining generative design with cutting-edge AI rendering in a single, streamlined process.

It will keep you up to date in a simple format - 30 minutes demonstration, 30 minutes Q&A.

Catchup on our Linkedin 101 Webinar from last week 

I held the latest webinar last week that went through how to build our personal brand on LinkedIn. Highly recommended to find out how to be successful with you posts, when to post and how to create content.

Generative Design Report

A PhD candidate reviewed my Generative Design report and I'm so excited with what they found! I received a 23-page academic review of my Generative Design Report and Early Stage Design Tools from PhD researcher Thao Pham. Her verdict:

“A detailed assessment of 20+ GD tools using the FASS* framework.”

“Goes beyond usability-considers adoption, ROI, AI integration & workflows.”

“Offers architects real-world insights while laying groundwork for academic research.”

What blew me away: this review is now supporting her PhD. And I am so happy this is helpful to Thao. This is exactly why I wrote the report—to help you cut through the noise. And seeing it now influence both industry and academia is immensely cool.

Our comprehensive report is available at www.addd.io/gd with a special 30% discount for newsletter subscribers.

2 Week Go To Market Sprint

Get Your ConTech Start up From Unknown to Traction in Just 2 Weeks

If you’re a ConTech start up entering the AEC market and need traction fast, our Go-To-Market Sprint is designed for you.

Over 2 weeks, we’ll sharpen your GTM strategy, craft messaging that resonates, and position you in front of the right audience, with placement on the ADDD Marketplace and a repeatable outreach plan.

What’s included:

  • Ideal Customer Profile & pain point analysis

  • Competitor & market research

  • Messaging pillars & funnel suggestions

  • LinkedIn audit + post & channel strategy

  • Landing page outline & ADDD Marketplace store setup

  • Featured company status & inclusion in our monthly showcase

By the end, you’ll have:

  • A clear, validated GTM narrative

  • Marketplace placement & exposure

  • A replicable traction plan to build your audience

Turnaround: 10 business days, including 2x calls and full documentation.

If you’re ready to translate your vision into results, email [email protected].

How to Move into ConTech

Want to Move into ConTech? Check out AEC Tech Jobs - all the best new roles from Computational Designer, Product Manager, Software Developer, Marketing and Sales are all here. Join one of the fastest growing industry out there for ConTech roles.

Are you a ConTech company- reach out and we would be happy to add your latest roles.

Please forward this to a colleague that you think will benefit from the content.

Get in touch with any questions you may have: [email protected]

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